Seminar:
How to online trade your products in Africa
– Building the largest Nordic e-commerce platform in Africa
– February 26th, 2026
Unlocking Africa’s Next Growth Opportunity for Nordic Companies
Rapid urbanization, a young and digital population, and rising purchasing power are reshaping consumer markets across the continent. By the early 2030s, Africa’s retail market is expected to rival Europe’s in size, making it one of the most significant global growth opportunities of the next generation.
For Nordic companies, this shift represents more than long-term potential. It represents immediate, addressable demand in categories ranging from food and consumer goods to digital services and healthcare.
As growth in Europe becomes increasingly constrained and competition intensifies, international markets with expanding consumer demand are becoming critical to long-term competitiveness.
Nigeria and Ghana sit at the center of this transformation. Together they combine scale, economic momentum and accelerating digital commerce adoption. Millions of consumers are moving into formal retail and online channels, while hundreds of thousands of small and medium-sized businesses are actively sourcing new products to meet rising demand.
At this seminar we focus on how Nordic companies can online trade their products in Africa through Trade Enablers´s e-commerce platform.
“We’ve built a comprehensive ecosystem that manages everything from product sourcing to last-mile delivery, creating opportunities for banks, telecoms, and service providers to participate in Africa’s digital commerce revolution without the traditional barriers to entry”.
CEO, Lars Munch Johansen
Seminar content
12.45 PM: Registration
1.00 PM: Welcome
/(Mr.) Andreas Hyldahl, Associate Director, The Export & Investment Fund of Denmark
/(Ms.) Gustav Gericke , Associate Director, The Export & Investment Fund of Denmark
/(Mr.) Flemming Sørensen, CEO, Nordic-African Consultancy
1.45 PM: Speaker: Trade Enablers
/(Mr.) Lars Munch Johansen, CEO, Co-Founder, Trade Enablers
/(Mr.) Morten Munch Johansen, CFO, Co-Founder, Trade Enablers
Trade Enablers is Africa’s digital trade highway. We connect international products to African consumers through trusted local enterprises – solving the impossible puzzle of cross-border commerce. Our platform bridges the gap between global suppliers and the rapidly growing African consumer market.
2.15 PM: Speaker: ET/Group (Coolshop)
/(Mr.) Gerardo R. Sacramento, Business Development Manager, ET/Group (Coolshop)
Networking break
2.30 PM: Speaker: MTN (Mykia)
/(Mr.) Omowunmi Olatunbosum, Head of Business, Mykia
Online from Lagos, Nigeria
3.00 PM: Speaker: JD.com
/(Mr.) Farouk Gharbia, Head of Operation, JD.com
Online from Shanghai, China
Networking break
3.15 PM: Speaker: Trade Enablers
/(Mr.) Lars Jehl, Trade Enablers
/(Mr.) Jacob Skriver, Trade Enablers
How to get started – practical steps for entering the Nigerian e-commerce market.
After the programme, we encourage all participants to stay for networking and buzzing.
In cooperation with
Venue, Sign up and Price
Participants fee:
EURO 350 (ex. VAT). Free of charge for members. Subject to no-show fee: EURO 75.
Venue
The Export & Investment Fund of Denmark
Haifagade 3
DK-2150 Copenhagen (Nordhavn)
Practical
Participants are encouraged to share their practical experiences and ideas. Presentations are followed by Q&As and exchanges. During the seminar, we ensure breaks for networking and discussion. Snacks, water, coffee and tea are available throughout the day.
Please be aware photography and video recording will take place during the event. The organizers may use these on various media channels.
Sign up (mandatory):
CEO, Mr. Flemming Soerensen; fls@nordic-african.com
Picture/video credit: NAC
